UA X EFC

  Night Running Pullover

Winter 2020

Under Armour worked with Art Center faculty to create and

propose a brief for a multidisciplinary course. With assistance from a local running crew, Electric Flight Crew, our design team was tasked with envisioning the future of run. The EFC pullover is one of 4 products that were created during this collaboration. Together we developed a strategy, using triboluminescent fabric, to visually measure an athlete's effort level.  A solution that keeps them safe and motivated.

THE FUTURE OF NIGHT RUNNING

Sponsored by Under Armour

Erin Hill

Graphics

Tong Shen

Environmental

Sky Coppenrath Product Design

Carl Lai

Product Design

Collaborating with EFC 

OBSERVATIONS

1. Athlete's safety

Running at night means fewer cars, less air pollution, and more space for running. Yet, it is still difficult to see the running crew on the road.

2. Effort vs Stats

Unlike other running crews, EFC focuses on inspiring through effort, rather than comparing statistics and personal records.

3. Socialize

Meet up and finish at a local bar. EFC uses its platform to allow young professionals to connect and network in Los Angeles. 

OBJECTIVES

 

 

 

Visualize a clean, safe, and natural way to exercise in the city. 

Design a system that measures effort, not statistics.

 

Emphasize group dynamics within the crew. 

INSPIRED BY A BIO-GLOW

In 2019 and 2020, massive bioluminescent algae clusters blossomed. Spanning the length of Southern California's coastline, they created beautiful, glowing waves that crashed on the shore at night.

CONCEPT DEVELOPMENT

THE FINAL CONCEPT

© Skyler Coppenrath 2020